What We Did
Developed a purpose-driven ad campaign featuring former Miami Dolphins player Quincy Redmon—blending high-impact visuals with a message of community uplift.
 
Creative Direction
Focused on storytelling that inspires action, not just awareness. Designed to promote an event while fostering deeper engagement and social impact.
 
Deliverables

Campaign concept + messaging

Athlete-centered ad creative

Digital + print promotional assets
 
Impact
✓ Supported community turnout for a cause-driven NYFW initiative
✓ Positioned the event as purpose-led rather than promotional
✓ Reinforced credibility for future partnerships and collaborators