What We Did
Produced a conceptual advertising campaign exploring Mercedes-AMG’s relationship with performance, longevity, and modern luxury through cinematic visual storytelling.
 
Creative Direction
Centered the campaign on the tension between time and performance, using restrained motion, controlled lighting, and minimal composition to position AMG as ageless rather than nostalgic.
 
Deliverables

Campaign concept + messaging

Automotive photography

Billboard + digital ad assets
 
Impact
✓ Demonstrated a performance-led visual direction for an automotive luxury brand
✓ Explored out-of-home and digital applications through concept execution