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Mercedes-AMG – Age Changes. Playtime Doesn’t.

What We Did
Produced a premium ad campaign for Mercedes-AMG, blending cinematic visuals with bold messaging to highlight the brand’s power, luxury, and thrill.
 
Creative Direction
Crafted the tagline “Age Changes. Playtime Doesn’t.” to position AMG as ageless performance. Combined high-end photography, dynamic motion, and sleek design across formats.
 
Deliverables

Campaign concept + messaging

Automotive photography

Billboard + digital ad assets
 
Impact
✓ Activated across print, digital, and OOH
✓ Resonated with both enthusiasts and luxury buyers

Date
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