What We Did
Produced a campaign trailer designed to introduce Franchón Crews-Dezurn to a fashion audience ahead of her New York Fashion Week runway debut. The asset functioned as a positioning tool, establishing narrative context and generating awareness leading into a live presentation.
 
Creative Direction
Developed a narrative centered on transition and arrival, connecting her identity as a world champion athlete to her emergence within a fashion context. The approach focused on restraint and clarity, using selective storytelling to frame the runway appearance as a moment of evolution rather than spectacle.
 
Deliverables

Campaign trailer edit

Narrative motion graphics

Multi-platform campaign deployment
 
Impact
✓ The campaign trailer served as the primary promotional asset leading into the runway presentation
✓ Supported live audience turnout of approximately 200 attendees
✓ Established a narrative foundation that led to Phantom X Group producing the runway show itself