What We Did
Developed a visual campaign celebrating Deontay Wilder’s legacy, translating his record, persona, and presence into a cohesive graphic system designed for promotional and event use.
 
Creative Direction
Reimagined existing photography through a bold graphic language, using contrast, hierarchy, and motion-informed layouts to reflect Wilder’s power and precision inside the ring.
 
Deliverables

Career infographic + fight record layout

High-impact branding + graphic design

Typography + motion-ready design assets
 
Impact
✓ Established a unified visual system for Wilder’s promotional presence
✓ Adapted across digital, event, and branded touchpoints
✓ Reinforced a recognizable identity aligned with his in-ring persona