What We Did
We led a product-first activation for Denman during New York Fashion Week, introducing the D3 and D81 styling brushes in a live backstage environment where performance, speed, and trust matter.
 
While both tools were integrated into backstage workflows, the custom infographic focused specifically on the D3 Styling Brush, translating its key performance features into a clear visual reference for stylists working under pressure.
 
Creative Direction
Documented authentic backstage styling moments rather than staged beauty imagery. Visuals emphasized function, control, and performance across hair textures, aligning Denman’s heritage with the demands of runway production. Messaging centered on credibility, real use, and stylist trust during New York Fashion Week.
 
Deliverables

• Backstage editorial photography
• Product-focused still imagery
• Short-form video ad for digital and social use
• Press-ready assets tied to NYFW activation

 
Impact
✓ Positioned Denman as NYFW-tested and stylist-approved.
✓ Highlighted the D3 Styling Brush within a professional fashion context.