What We Did
Integrated Denman styling tools into Rise Fashion Events’ New York Fashion Week backstage environment. Captured real-time use by professional stylists during runway preparation, with featured emphasis on the Denman D3 Styling Brush within active styling workflows. Focused on showcasing Denman as a trusted, professional-grade brand operating in high-pressure fashion settings.

Creative Direction
Documented authentic backstage styling moments rather than staged beauty imagery. Visuals emphasized function, control, and performance across hair textures, aligning Denman’s heritage with the demands of runway production. Messaging centered on credibility, real use, and stylist trust during New York Fashion Week.

Deliverables

• Backstage editorial photography
• Product-focused still imagery
• Short-form video ad for digital and social use
• Press-ready assets tied to NYFW activation

Impact
✓ Positioned Denman as NYFW-tested and stylist-approved.
✓ Highlighted the D3 Styling Brush within a professional fashion context.