What We Did
Created a bold, character-driven visual identity for Defy East, blending hand-drawn energy with streetwear-ready execution.


Creative Direction
Built around rebellion, individuality, and movement — transforming raw sketches into a high-contrast, animated vector illustration.


Deliverables

Hand-drawn to digital illustration

Apparel-ready design

Animated DE character assets


Impact
✓ Reinforced Defy East’s fearless brand identity
✓ Optimized for merch, print, and digital use
✓ Anchored by the “Stay Dangerous” mindset