When Inc. Magazine profiled Rise’s seasonal hiring model during New York Fashion Week, it wasn’t by accident. The feature didn’t come from a publicist blast or a cold email—it was the result of a focused, brand-aligned PR strategy led by Phantom X.

Here’s how it came together.

1. Positioning with purpose

We knew Rise’s model—fast, efficient hiring built on trust and intent—stood apart from the industry norm. What they needed was narrative framing. Phantom X helped identify the right hook for the right outlet: a business-first take on volunteer onboarding, student engagement, and the logistics of producing during a high-pressure fashion cycle.

It wasn’t just about what Rise was doing. It was about why it mattered to a broader audience.

2. Leading with story, not spectacle

Fashion Week coverage usually centers on clothes, models, or red carpet moments. We took the opposite route. The story we pitched focused on structure. On process. On how a lean team executed a high-level production with limited time and a nontraditional hiring model.

It wasn’t about glamor. It was about operations, clarity, and creative infrastructure—something Inc.’s editorial team immediately saw value in.

3. Backing strategy with credibility

Rise’s internal team had the receipts. Phantom X helped translate that into a compelling pitch. We supplied behind-the-scenes documentation, stats, and campaign visuals that made the story real. When the editor asked for proof, we already had the assets in place.

4. Why it landed

It worked because it wasn’t just a press push—it was aligned from the start. The brand was doing the work. The story had weight. And our job was to make sure it hit the right outlet, at the right time, with the right message.

The result: a full Inc. feature that now sits among case studies for seasonal hiring, fast-scale operations, and strategic team building under pressure.

What this says about the work

At Phantom X, we don’t just make campaigns. We help make momentum.

Whether it’s visuals, narrative, or targeted PR, our job is to shape the way brands get seen—by the people who matter, in the places that count.

Inc. was one moment. But it’s part of a bigger system we’re building with Rise—and we’re just getting started.

Read the full Inc. article: “New York Fashion Week Teaches a Lesson on Seasonal Hiring—and How You Can Do It Fast.”