Our work is rooted in strategy, crafted to captivate and built to convert.
Phantom X Group is a full-service creative agency founded by Christopher L. Jones, specializing in PR, marketing, and creative production. With roots in New York City, Texas, and California, we operate where culture and commerce intersect, delivering bold strategies and high-impact visuals for brands ready to rise above the noise. From film and photography to public relations and marketing campaigns, our team crafts work that is as strategic as it is cinematic. We do more than create content. We build narratives that move audiences and drive measurable results.
What We Do
Creative Direction & Brand Identity
We define how your brand communicates visually and conceptually across every medium. From brand identity systems to campaign styling, we develop the creative foundation that guides how your brand looks, speaks, and behaves. Our approach blends aesthetic clarity with cultural intelligence—ensuring your brand doesn’t just show up, it resonates.
Photography & Film Production
We handle every part of content creation—from concept to capture to delivery. Whether it’s a campaign shoot, editorial, or artist visual, we direct and produce photography and film built to connect. Our productions are creative-led, execution-heavy, and intentionally designed for multi-platform use—so your visuals work just as hard as your brand does.
Campaign & Content Design
We build content systems and campaign assets that help brands stay consistent, culturally aware, and strategically sharp. From concepting to final deliverables, we create high-impact visuals, messaging, and motion content that fuels growth and reinforces identity—across paid, organic, and earned channels.
Public Relations
Our PR team helps brands cut through the noise with strategies that build credibility and create real connections. We secure meaningful media placements, craft compelling narratives, and manage brand reputation with precision. Whether it’s launching a new product, amplifying an event, or shaping public perception, we position our clients where conversations happen and ensure their stories are told with impact.
NEWS
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CREATIVE AGENCIES ARE GETTING SLOWER. HERE’S HOW WE STAY FAST.
In theory, the creative industry should be faster than ever. We have AI tools, real-time briefs, remote teams, and access to global talent in a few clicks. So why does everything take longer? Talk to people inside brand teams, and you’ll
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How We Approach Campaign Casting
There’s a version of casting that’s about filling slots. You need a look. A size. A role. Someone sends you a deck. You pick a face. Shoot. Move on. Then there’s casting that actually builds the campaign. At Phantom X, casting isn’t
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Behind the Feature: How Phantom X Helped Rise Land in Inc. Magazine
When Inc. Magazine profiled Rise’s seasonal hiring model during New York Fashion Week, it wasn’t by accident. The feature didn’t come from a publicist blast or a cold email—it was the result of a focused, brand-aligned PR strategy led by