What We Did
Clean studio editorial shot in NYC to debut TOXIK 2025 collection ahead of NYFW. Focused on texture, color contrast, and movement to highlight elevated ready-to-wear silhouettes.
 
Creative Direction
Balanced soft femininity with modern edge — keeping the garments front and center for the digital rollout.
 
Deliverables

Studio photography

Creative direction

Post-production

Assets for press + social
 
Impact

✓ Used in NYFW buyer decks
✓ Early sell-through on key styles