What We Did
Developed a campaign-support video asset to amplify visibility for the Rise Fashion Events and Clarissa Reyes Academy collaboration during New York Fashion Week. The content was designed for real-time and post-event distribution to support audience awareness, reinforce the partnership, and extend the collaboration’s presence beyond the runway.
 
Creative Direction
The creative direction focused on immediacy and credibility. The edit emphasized arrival, preparation, and momentum to communicate that the collaboration was active, intentional, and industry-facing. Visual pacing and music were used to convey confidence and coordination rather than spectacle.
 
Deliverables

Campaign support video edit

Short-form social cutdowns

Real-time content deployment during NYFW
 
Impact
✓ Served as a real-time campaign asset supporting visibility during New York Fashion Week
✓ Reinforced the presence and legitimacy of the collaboration as it unfolded
✓ Contributed to audience awareness and engagement around the live event