What We Did
Created a spec campaign for Nike that highlights the grit and self-discipline of young athletes grinding without fanfare.

Creative Direction
Focused on raw, authentic visuals—an empty court, worn Kyries, and relentless effort. A cinematic tribute to underdogs who push forward with nothing but willpower.

Deliverables

Spec concept + script

Cinematic short-form ad

Social-ready campaign assets

Impact
✓ Captured Nike’s ethos of self-made greatness
✓ Resonated with youth, grassroots athletes, and dreamers
✓ Positioned Phantom X as a force in sports storytelling