Strategy
Meets Story
We didn’t start Phantom X Group to follow rules.
We built it to break them—with visuals that hit hard, stories that move culture, and strategy that doesn’t play it safe.
As a creative marketing agency, we work with brands, artists, and cultural disruptors to craft photography, film, and campaigns that connect deeply and convert powerfully.
What We Do
Creative Direction & Brand Identity
We define how your brand communicates visually and conceptually across every medium. From brand identity systems to campaign styling, we develop the creative foundation that guides how your brand looks, speaks, and behaves. Our approach blends aesthetic clarity with cultural intelligence—ensuring your brand doesn’t just show up, it resonates.
Photography & Film Production
We handle every part of content creation—from concept to capture to delivery. Whether it’s a campaign shoot, editorial, or artist visual, we direct and produce photography and film built to connect. Our productions are creative-led, execution-heavy, and intentionally designed for multi-platform use—so your visuals work just as hard as your brand does.
Campaign & Content Design
We build content systems and campaign assets that help brands stay consistent, culturally aware, and strategically sharp. From concepting to final deliverables, we create high-impact visuals, messaging, and motion content that fuels growth and reinforces identity—across paid, organic, and earned channels.
Web & Launch Experiences
We design and build digital environments that support brand storytelling, campaign rollouts, and product drops. Whether you need a microsite, casting portal, or launch page, we focus on fast, flexible web builds that connect seamlessly to your creative output—with design systems and UX that support both narrative and scale.
Our work is rooted in strategy, crafted to captivate and built to convert.
Whether you need campaign visuals, a content rollout, or full creative direction—we're ready when you are.
NEWS
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CREATIVE AGENCIES ARE GETTING SLOWER. HERE’S HOW WE STAY FAST.
In theory, the creative industry should be faster than ever. We have AI tools, real-time briefs, remote teams, and access to global talent in a few clicks. So why does everything take longer? Talk to people inside brand teams, and you’ll
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How We Approach Campaign Casting
There’s a version of casting that’s about filling slots. You need a look. A size. A role. Someone sends you a deck. You pick a face. Shoot. Move on. Then there’s casting that actually builds the campaign. At Phantom X, casting isn’t
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Behind the Feature: How Phantom X Helped Rise Land in Inc. Magazine
When Inc. Magazine profiled Rise’s seasonal hiring model during New York Fashion Week, it wasn’t by accident. The feature didn’t come from a publicist blast or a cold email—it was the result of a focused, brand-aligned PR strategy led by